A news feature is a non-fiction piece that covers a specific topic, usually with an in-depth angle or slant. Unlike a news story, which conveys the facts quickly and concisely, a feature article often utilizes storytelling techniques to engage readers on an emotional level.
A well-written news feature presents the latest news in a narrative style, using anecdotes and character development to provide depth to the subject matter. It can also take a deeper look at trends or patterns. Typically, it’s longer than a standard news story and may require more research to pull together.
Some of the most interesting examples of news features are those that are based on historical or cultural topics. These stories can take a new approach to the issue or topic by choosing a particular slant and providing insight into its impact on current society.
While news stories and features both play an important role in journalism and public relations, it’s crucial to understand the difference between them. When you’re creating content, knowing when to use each type of piece will ensure that your message reaches the right people and meets audience expectations.
NBC News used an immersive and interactive feature story to highlight the issue of segregation in Detroit, the results of America’s historic redlining policies that segregated Black and white citizens with homeownership. By combining data, visuals and video, they were able to create a powerful and compelling story that prompted viewers to take action.
