Getting your article into Google’s Top Headlines carousel is a big goal, but it can be hard to know what works and what doesn’t. It’s important to create headlines that align with your content’s goals and your brand’s tone, but it’s also necessary to experiment with different formats to find what works best for you.
Top headlines are short and clear, and they describe the main benefit of the article. This is a good way to grab readers’ attention and ensure they understand immediately how the article will help them. Using keywords is also a must, but it’s important not to overdo it. Search engines rank pages based on user intent, and a keyword-stuffed headline can negatively impact your SEO.
A ‘Best’ headline leverages social proof and conveys industry leadership by clearly stating that your article is the best in its category. However, this type of headline can create high expectations, so it’s essential to back up your claims with data and statistics. Use a trusted review source, testing results, or credible awards to bolster your claim and make it more believable.
Question headlines turn the tables on readers by asking something unexpected or intriguing. This type of headline can spark curiosity and position your business as a source of exclusive intel that others aren’t aware of.
Wordplay and wit can catch readers’ attention, but it’s important to avoid being too clever. If the humor doesn’t land, it can come across as condescending or overly promotional. A more effective approach is to incorporate a subtle hint of personality without losing sight of the main benefit of the article.
