A news alert is an announcement sent to media outlets highlighting upcoming events. These alerts can take different forms, from simple one-page announcements targeted directly to reporters in a local community to press releases distributed via wire services. News alerts can enhance a client’s visibility in the media and increase audience trust in the organization when they’re issued quickly and accurately.
Breaking news alerts cover immediate, fast-developing events, while feature stories dig deeper into a topic or issue and investigative reports uncover hidden truths or complexities. These diverse formats are tailored to meet the needs of specific audiences, yet they all share a common goal: informing and engaging readers.
The most effective breaking news alerts include essential information such as the “five W’s” (who, what, where, when and why) to help audiences grasp a situation quickly. They also address ethical considerations, such as the need to prioritize verified information over sensationalism.
A media advisory is often more concise than a press release, typically less than a page long. It should highlight the what, when and where of an event, as well as contact information for someone reporters can call or email to request more information. If a newsmaker such as the mayor, governor, senator or Member of Congress will be attending, it’s a good idea to mention this in the media advisory so journalists can plan accordingly and potentially schedule photo opportunities. In addition, if the event has a compelling local angle, this should be clearly conveyed to encourage reporters to attend.
